Primo
Primo
You've bought cheap polos before. You know how that ends. Structured knit. Clean finish. Worth it the first time.
A tightly ribbed quarter zip knit in four colorways. The texture does the work. No print, no pattern, nothing competing for attention. Just a well-constructed polo that sits right on the body and stays that way.
Black for evenings. Cream for everything else.
Works with tailored trousers, shorts, whatever the day calls for. The kind of piece that travels well and doesn't need to be ironed into shape.
Quietly the best polo in the room.
Care & Keeping
These pieces are built to last. How long they last is up to you.
Turn them inside out before washing. Cold water only. Never wring. Lay flat to dry away from direct sun. The fabric holds its shape better that way.
For knits, hand wash or use the gentlest machine cycle you have. No dryer. Ever. Steam to reshape if needed.
For woven shirts and linen, a cool iron on the reverse side. The collar deserves attention. That's where the piece lives or dies.
Store folded, not hung. Hanging stretches knits over time. A well-folded shirt in a drawer outlasts a hanger every time.
These aren't rules. They're just what the clothes respond well to.
Size & Fit
Cut true to size. If you're between sizes, go up. These pieces are meant to sit easy, not fight you.
